Connecting Past, Present and Future
General
Engaging with brands
24. Nov
Traditionally companies have been polishing their brand, controlling the messaging and often been able to make people believe that their product is exactly what the marketing wanted it to be. Customers are better connected today and can’t be fooled that easily anymore. One painful lesson many companies learn is that the power of connected consumers can easily get out of control and suddenly the people define the image of your brand instead. More and more companies tap into the connected community, trying to find out more about what their customers think about the brand and use it to provide a better service or create better products. What can customers themselves do to get the most out of it?
Spot411 Aims To Make The Movie Experience More Social
18. Nov
Recently the news about FoxPop supported DVD’s caught my attention. Fox established a partnership with the recently founded interactive entertainment company Spot411 to offer a richer and more social movie experience. Starting with “Night at the Museum: Battle of the Smithsonian” (Dec. 1) movie enthusiasts will be able to read background information, trivias and comments made by your friends on Twitter and Facebook.
Not to a big surprise especially the last thing made me download Spot411 (the application FoxPop is based on) and try it out with a movie which is already supported. The promise is that I can see what my friends were thinking about the scenes in the movies and their comments will pop up at the same time they have been made when they have been watching the movie. I could also watch a movie around the same time as a friend – but in a different place – and have something like an interactive viewing party.
Inspiration and motivation
14. Nov
Welcome to my blog!
For a long time I’ve been thinking about starting my own blog but I never really took my time to sit down and set it all up. After all, there are so many blogs out there so why would the world need another one? Then, on my last flight from Seattle to London, I’ve read Six Pixels Of Separation by Mitch Joel and suddenly I knew what I had to do and why.
Mitch makes it very clear in his book that “everyone is connected” and those connections are a strong currency in today’s world. I am actually not sure if I read the latter or just made it up now – sounds good though. (Googling for it shows that I am at least not the only one thinking that). However one can have millions of connections and not making use of them by staying passive. Stand up, find your voice and let people know what you have to say.