Arcade Fire are bringing us an innovative, interactive and personalised music video called The Wilderness Downtown. It uses HTML5 to run in the browser and personalises the video once you’ve typed in the address of your childhood. I also quite like the song but the idea of giving everyone a unique experience when watching it is brilliant.

Unfortunately there is still a huge debate about Google Street View in Germany which made it impossible for me to use my childhood address. So I used the adress of my first work place in the UK instead. My former colleagues will recognise the environment in my personalised video, everyone else should now create their own video. Enjoy